Our Values

These are the five core values that drive us each and every day

🕺 INSPIRATIONAL STYLE


We see the value of bespoke eyewear by genuine and reputable optical makers. We invest in quality makers, materials and construction

👁 PERFECT VISION


We lead with the best lens solution for visual needs, whilst providing alternative budget-friendly options where this is important.

🥇 EXCEPTIONAL CARE & SERVICE


We provide long-term and personalised eye care from trained and knowledgeable staff.

👩‍🏫 PATIENT EDUCATION


We empower you to understand your prescription, your visual problems and the solutions we recommend.

🫶 ACCESSIBLE & INCLUSIVE


We bulk-bill kids, students, pension and concession card holders. We are physically accessible and do in-chair testing. We cater for neurodivergence, people with a disability, our space is child friendly, and we stock frames that fit all faces and budgets.